That's all two artists and a technology start-up needed to produce a video of Facebook Chief Executive Mark Zuckerberg bragging about abusing "stolen data" from users - and now it's testing the social media platform's policies on how it manages the spread of fake content and misinformation online. "As Vice reports, it was created as part of an exhibit, called "Spectre," for the Sheffield Doc Fest, a documentary festival taking place in the United Kingdom". If third-party fact checkers flag an item on the main service as false, the company "downranks" it to make it more hard to find.
Facebook refusal to take down the Pelosi video prompted outcry among prominent Democrats, including Hillary Clinton, who said the video was "sexist trash". "Spectre showed me that whoever controls the data controls the future". (The video of Pelosi was not a deepfake, but instead a low-effort edit of genuine material.) Instead, Facebook resorted to a bunch of confusing half-measures, including inserting links to fact-checking websites and implementing ambiguous procedures meant to limit its reach.
While Spectre is the name of the fictional criminal organization in James Bond, it is also the name of an art installation created by Posters and Howe that features various deepfake videos of celebrities such as Kim Kardashian and Donald Trump.
"Imagine this for a second: One man, with total control of billions of people's stolen data, all their secrets, their lives, their futures", the fake Zuckerberg says in the video.
House Speaker Nancy Pelosi earlier this year had a video of her faked, something which made her come across as being drunk. "I believe that this new audio track is itself synthesized most likely from a system that learned to synthesize speech from previous recordings of Zuckerberg", Farid wrote in an email.
This whole video did not happen -it was doctored. In the Zuckerberg video it's the voice that let the show down in terms of how realistic it is.
The video that had been tampered with was actually Zuckerberg talking about Russian bad actors using Facebook to influence American voters in 2017.
"It just recreates the facial movements of Zuckerberg from the facial movements of the voice actor", Ben-Ami said. "For Spectre, we used numerous same techniques - data analytics, behavioural profiling, sentiment analysis, deep-learning - to enable audiences to experience the inner workings of the Digital Influence Industry". They even made it give out a creepy message. It seems logical enough that the video would be taken down, wouldn't it? Twitter said something similar, while YouTube, owned by Google, removed the video.
"People need to know it's possible to do it", he said.