Apple TV+ positions the company as a challenger to Netflix and Amazon Prime Video, which also produce original content and lead the US market for paid video streaming services. The new service will be available via the Apple TV app, which will also house the new Apple TV Channels service.
The tech giant hasn't yet detailed pricing for Apple TV+, but it did note that the service will be subscription-based and be free of ads.
The Morning Show brings Reese Witherspoon, Jennifer Aniston and Steve Carrell together to explore issues of sex and power in the workplace, set behind the scenes at a Today-style morning news program.
Apple also said it will launch a subscription service for games this year. Pricing details are not now available.
The Arcade subscription is part of a series of announcements Apple is making in Cupertino on Monday to emphasize paid services on its devices.
Apple also announced it was overhauling its news app, which Cook said is the number one news app in the world. Apple has worked to make it easier to watch the shows on traditional television from manufacturers such as Sony Corp, VIZIO Inc, LG Electronics Inc and Samsung Electronics Co Ltd. The games will be exclusive to Apple's service.
Meanwhile, the all-new Apple TV app and Apple TV channels will be released in May 2019.
Oprah Winfrey will be involved with Apple TV+, too, creating documentaries for the service. Apple said that the games available through Apple Arcade will be playable on iPhone, iPad, Mac, and Apple TV devices, and users can move from one platform to another to resume playing.
Below, find out everything you need to know about the streaming service, including its name, launch date, cost, programming, and more. It can be used worldwide from the Wallet app, revolutionizing credit card use and taking the next step in Apple's technological takeover. Apple is partnering with Goldman Sachs and Mastercard on the Apple Card.
You'll be able to experience all of these shows via the Apple TV app.
The news service costs $10 a month and includes roughly 300 magazines and a handful of major newspapers, including The Wall Street Journal and the Los Angeles Times.
Apple did not reveal a Morning Show trailer, but footage from the show was featured in a teaser for Apple TV+.
It will be available in 100+ countries starting this fall, and feature some impressive new shows from some of the world's most popular talent.