The report mentions that Apple's focus would primarily be on "general news, politics and lifestyles" rather than its traditional business news. But not everyone will get a chance to attend it in person. The official link to watch a live stream of Apple event is provided at the end. Let's dive into all the details right here.
The rumor mill is in overdrive ahead of Apple Inc.'s product event Monday at the Steve Jobs Theater at its Cupertino, Calif. headquarters. Apple's keynote starts at 10:00 am PT (Pacific Time), which is 10:30 pm IST (Indian Standard Time). It appears to be a pre-recorded video with faux-CRT CGI effects. It's going to be all about services.
Apple announced a new streaming service, Apple TV Plus, which will house its original shows and movies and could compete with Netflix, Amazon and cable TV itself. It has signed popular celebrities such as Christ Evans, Oprah Winfrey, Jennifer Aniston, Reese Witherspoon, and others. AT&T is debuting another streaming service built around HBO. Apple basically wants to have it both ways by offering a traditional storefront (the App Store) as well as a subscription. It now offers Apple Music, and if the reports are correct, it will soon offer a news reading service and television platform as well.
"It seems fairly obvious they are launching a new video service", said Techsponential technology market analyst Avi Greengart.
Apple is expected to launch a new entertainment and paid digital news service next week but it looks like its number one fanboy will not be involved. A report from Recode also suggested that Apple will offer its original content to users free of charge. Subscriptions to outside services such as HBO, Showtime, and Starz are rumored to cost $10 per month each.
So, if competition is the motto, then surely we can expect an equally good service from Apple at the Show Time Event.
Some of the biggest names in media and tech are gearing up to move into streaming, in what could be a major challenge to market leader Netflix.
Apple's games subscription service will face competition from the recently-announced Google Stadia.
The Verge singles out the last part of the statement as an indication that Netflix might soon offer weekly or biweekly subscriptions against their monthly plans. In here, subscribers will pay a monthly fee to read premium content of various magazines and newspapers.
The online video subscription is believed to reflect Netflix's model. Apple will split revenues proportionately with publishers.
The news subscription service has been rumored since Apple acquired the news aggregator startup Texture a year ago.
"We will be testing different options in select countries where members can watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time", a company spokesperson told the Economic Times.