Apple is announcing a subscription-based TV and video service on March 25, but Netflix productions wont be part of it. "We want to have people watch our shows on our services". "We've chosen not to integrate into their service".
Apple is hosting a "Show Time" event next week where it will unveil its streaming platform service.
That's separate from the original content Apple has been commissioning. As a part of the streaming platform, Apple will also launch an upgraded TV app that will act as a hub for multiple streaming platforms.
Sources familiar with the matter have told Reuters that the service may resell subscriptions from CBS Corp, Viacom Inc and Lions Gate Entertainment Corp's Starz among others, as well as Apple's own original content.
"We've been competing with 500 channels of cable and penetrated almost every household in the world for a long time", he declared with no small air of dismissal that Netflix could be heading the way of Napster as the new kids on the block begin launching.
Netflix has previously shunned integration with Apple's television application on iPhones, iPads and Apple TV boxes, which aggregates video content from several providers.
But, he added, "we will make this a better industry if we have great competitors".
Hastings called Netflix more of a content company, owing to $10 bn spend on content sourcing, as opposed to a technology company as that spend was around $1.2 bn.
The company also recently stopped allowing Apple users to subscribe via the App Store billing feature, retaining the 30 percent cut that previously went to Apple.