Beto O'Rourke will seek the Democratic nomination to run for USA president, a source close to his campaign and an El Paso TV station said Wednesday.
The "born to be in it" comment has already garnered some backlash on social media, as issues of inequality and privilege are being debated in what is already the most crowded and diverse Democratic primary field in recent history.
Several of El Paso's richest business moguls donated to and raised money for O'Rourke's city council campaigns, drawn to his support for a plan to redevelop El Paso's poorer neighborhoods, the Post reported.
"We can free ourselves from the distinction of being the country that imprisons more of its fellow citizens than any other country on the face of the planet", O'Rourke said.
O'Rourke, a former three-term USA congressman and a punk rocker in his youth, pledged to tackle "the interconnected crises in our economy, our democracy and our climate".
Is Beto O'Rourke pandering or is his message lost in translation?
O'Rourke had mulled a presidential run for months and took an unusual break for what appeared to be some soul-searching after his loss, taking a road trip to New Mexico, Kansas and elsewhere.
His track record during six years in the US House of Representatives is thin. 'I do. I think I'd be good at it'. "That's part of the problem, and I'm a white man".
Thursday morning's announcement will leave former Vice President Joe Biden as the last big name yet to make a decision about the 2020 campaign.
Confirming his run to Texan TV outlet KTSM, Mr O'Rourke said: "I'm really proud of what El Paso did and what El Paso represents".
It wasn't the first time O'Rourke generated national attention for taking on Trump.
While O'Rourke's announcement was welcomed by a lot of politicians - he quickly picked up an endorsement from former Maryland governor Martin O'Malley - there was at least one politician who wasn't so sure about what to make of the former congressman: President Donald Trump.