Still, reading through Zuckerberg's grand vision for a new kind of privacy-focused Facebook, we are given the impression that the company is about to completely revamp itself from top to bottom - but the only real concrete change proposed is one that critics are already saying might not enhance privacy that much and isn't even really motivated by privacy concerns at all. Zuckerberg said he expects that Facebook users will eventually shift to Messenger and WhatsApp for social communications, rather than posting publicly on their profile or News Feed. "We don't now have a strong reputation for building privacy protective services", Zuckerberg wrote today in what may be the single greatest understatement of his lifetime. "In the previous year, I've spoken with dissidents who've told me encryption is the reason they are free, or even alive", he says with a great deal of chutzpah-Facebook has only just been caught out using phone numbers, which people submitted to lock down their accounts' security, as data to make those people easier to identify on the network.
Richard Greenfield, an analyst at BTIG, says that Facebook will now become more aggressive in an attempt to dominate private messaging. "Privacy gives people the freedom to be themselves and connect more naturally, which is why we build social networks", Zuckerberg wrote.
Safety: Keeping people within the limits of what's possible in an encrypted service.
It's worth pointing out that Zuckerberg never said his company is going to stop tracking what users do or stop analysing user actions or user data in order to advertise against them. Only WhatsApp fully secures message content from all outsiders, including Facebook itself.
At the time, Senator Brian Schatz from Hawaii, tweeted: "Good for encryption but bad for competition and privacy". Additionally, the group reached out to each app. Privacy International said Duolingo promised it would remove the Facebook Software Developer Kit "app events" feature from its Android and iOS app in the next update. On Android devices, Messenger users can now send and receive SMS texts.
Users may feel more comfortable communicating with one or a handful of friends, and sharing content that won't stick around permanently. All we know, in broad strokes, is his intention to include end-to-end encryption and disappearing messages.
For example, Facebook could give users an option to have messages automatically delete after a year, month or even seconds after they're sent.
The company is also exploring ways that it can charge businesses to contact people on its messaging apps.
Zuckerberg also acknowledged the company's past issues with privacy.
The move comes nearly on the one-year anniversary of the Cambridge Analytica scandal, which kick-started countless reports highlighting Facebook's privacy lapses.
"I understand that many people don't think Facebook can or would even want to build this kind of privacy-focused platform - because frankly we don't now have a strong reputation for building privacy protective services, and we've historically focused on tools for more open sharing", Zuckerberg wrote in a post on his Facebook page, titled, "A Privacy-Focused Vision for Social Networking".