A recent YouTube video viewed by The Post appears to include a spliced-in scene showing Internet personality Filthy Frank.
Northcott Community Special School in Bransholme, Hull, told parents "nasty challenges" are appearing in the middle of videos which are supposed to show Fortnite gameplay or Peppa Pig. The mother successfully launched a push to get the video removed from the "kid-friendly" website. Although she reported the video, no action was taken by YouTube immediately, but eventually, it was deleted from the video-streaming site. Momo Suicide Challenge Promoted By YouTube?
According to the Mirror, he said: "Children can find it hard to stand up to peer pressure but they must know it's perfectly okay to refuse to take part in crazes that make them feel unsafe or scared".
YouTube Kids has previously come under fire for failing to curate content on the platform correctly, Business Insider reported past year that conspiracy theory videos were prominent on the platform. One video titled "Monster School: SLENDERMAN HORROR GAME", features a character enacting a school shooting.
Free Hess said the first time she saw such a video was back in July when another mom alerted her to it after she and her son were watching cartoon videos on YouTube Kids.
Ms Andrea Faville, a spokesman for YouTube, said in a written statement that the company works to ensure that it is "not used to encourage unsafe behaviour and we have strict policies that prohibit videos which promote self-harm".
"We remove flagged videos that violate our policies".
Nadine Kaslow, a past president of the American Psychological Association, told The Post that it is a "tragic" situation in which "trolls are targeting kids and encouraging kids to kill themselves". Vulnerable children, perhaps too young to understand suicide, may develop nightmares or try harming themselves out of curiosity, she warned.
Momo made its way to YouTube previous year as a number of content producers created creepy 3am Momo challenges. Still, she said, it's not enough.
"There were just so many that I had to stop recording", she told the news outlet.
YouTube also said, "We've also been investing in new controls for parents including the ability to hand pick videos and channels in the app".
"As creepy as she looks, "Momo" isn't going to crawl out of your child's phone and kill them", the Police Service of Northern Ireland wrote on Facebook.
For support in the United States, call the National Suicide Prevention Line at 1-800-273-8255.