The Cupertino-based iPhone maker's much anticipated video streaming service is another candidate that may mark its presence at the upcoming event as Apple had reportedly told the studios and TV networks recently to get ready for an April launch. Just yesterday, for instance, word surfaced that some publishers were hesitant to join Apple's rumored news subscription service on account of Apple wanting 50% of all revenue.
A premium news subscription could cost around $10 per month, the same that Apple Music now costs.
Sources that are familiar with Apple services claim that the focus of this event will be the company's long-rumored news subscription service. While we'll advise you to take this information with a pinch of salt, you should be reminded that Apple has held a number of events in March.
Given that Apple has a history of holding events in March where it reveals both products and services, it's not surprising that the tech giant is once again planning a keynote for the end of that month.
According to WSJ, news publishers are not so happy with this news subscription plan as Apple is demanding half the revenue.
It is worth noting that the report does suggest the company may change its plans if it can't nail down negotiations with publishers. The deal would offer some outlets significantly less than they make through their own subscription services today; The Wall Street Journal charges more than $20 a month for various digital subscriptions, for example. Apple also now gets to boast about their efforts to help the field of journalism, as the company's vice president Eddy Cue said when they acquired the subscription news app Texture a year ago.
On the other hand, you probably shouldn't expect any physical products to be unveiled at the event.
The New York Times declined to comment. Compared to online newspaper subscriptions and well known news sites, the cost is not unreasonable, especially by Apple's pricing standards.