Simon Lokodo has condemned a campaign by his cabinet colleague, Godffery Suubi Kiwanda of using curvy women to promote tourism. "It is an exceptional event that will see young ladies showcase their handsome curves and intellect", she stated.
The beauty queens in sleek and revealing clothes kept moving around Mestil Hotel poolside as they took photos with the event organisers including Mr Kiwanda.
"We have naturally endowed nice looking women that are fantastic to look at".
Her sentiments come after social media was abuzz with news that Uganda intends to list their "curvy, sexy women" as a tourist attraction that will earn the country foreign exchange.
"Uganda has great potential in tourism.other countries have nothing to show but they manage to attract more tourists".
'Guess their strategy? Use curvy women to promote the country.
The event organiser also echoed similar sentiments saying this will enhance the visibility and appreciation of the Ugandan people. Only those aged 18 to 35 years are eligible to participate, organisers said.
Kiwanda, who was recently awarded as the most active minister, by born again faith leader Pastor Joseph Serwadda, for his tourism campaign dubbed "Tulambule" (Let's tour), has been using women as the face of this new innovation.
While some have dismissed the latest initiative as senseless, women activists have reacted strongly creating hashtags like #WeAreNotSexObjects and accused the minister of objectifying women. "Though there should have had better things to look at", Ms Leilah Nakabira women activist and actress.
"It is not the right approach. We are not sex objects and should not be referred to as such for any benefits", Aciro said.
"I take great exception to the fact that my image and likeness are being used to propagate, disseminate and encourage the objectification of women's bodies".
Meanwhile, Kenyan TV star Grace Msalame is taking legal action against the Miss Curvy Uganda organizers, as she says her image was used to promote the event without her knowledge.
Mr Kiwanda has previously declared the Ugandan favourite roadside snack - a thinly-rolled chapati stuffed with fried eggs, locally known as rolex (derived from roll on eggs)- a tourist attraction that is now celebrated with an annual festival.