A new technology has been released today that may turn into a wake up call for many of us who use services like Netflix.
Subscribing to Netflix and sharing your password with family and friends so they can use the streaming service for free may be coming to an end.
It seems like Netflix is trying to clamp down on people sharing accounts, with new software being introduced that will see other people using the account being blocked.
To avoid paying double, what people do is share the details of their account and passwords.
Recent research from Magid found that roughly a quarter of millennials share their username and password for video streaming services with friends.
Netflix is one of the world's most popular video streaming services and offers an array of TV shows, films and more for customers. The data includes a range of factors, like where an account is being accessed from, what time it's used, what content is being watched and by what device.
The system would, then, rate the users between 1 and 10 where 1 indicates that the user is likely not sharing the password and 10 represents a user who has a high probability of sharing passwords with someone.
"Casual credentials sharing is becoming too expensive to ignore", Synamedia's Jean Marc Racine said in a statement last month. "Real-time dashboards highlight unusual sharing activity including alerts and trend analysis".
'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'.
The Synamedia Credentials Sharing Insight doesn't just crack down on small-time sharing issues, like a user having the same login as their younger brother in college.