Customers that see the 5G E icon on their smartphones may be thinking their smartphone is actually a 5G enabled device now and are expecting faster speeds, but unfortunately they won't be getting those faster speeds, since it is on 4G still. The decision that AT&T has made to change the status bar to show 5G E is going to affect the entire industry.
"The potential to over-hype and under-deliver on the 5G promise is a temptation that the wireless industry must resist", Verizon chief technology officer Kyle Malady wrote in the ad. Malady also said Verizon wouldn't "call our 4G network a 5G network if customers don't experience a performance or capability upgrade that only 5G can deliver".
As things stand, the company's 5G E infrastructure and hardware is "all 5G ready". Instead, AT&T chose to rebrand years-old LTE Advanced technology as "5G Evolution." Ugh.
While there aren't any legal ramifications in calling AT&T's latest network 5G E, there's a risk in alienating customers, said Leigh, the IDC analyst. And Tom's Guide rightfully points out that people with 5G E devices will still need to buy 5G devices anyway if they want real 5G.
AT&T enables almost 2.2 million US business customer locations with high-speed fiber connections by serving almost 500,000 USA business buildings lit with fiber from AT&T. Even though LTE has improved over time thanks to carrier aggregation, 256 QAM, 4x4 MIMO and other buzzwords, the tech is still completely different from mmWave, i.e., 5G. Still, AT&T highlighted Band 14 boosts in cities including Dallas, Los Angeles, Miami and San Francisco, where first responders have sought additional capacity. The speed and strength with which Verizon, Sprint and T-Mobile pushed back on AT&T's claims about its 5G capabilities demonstrates the priority that 5G holds in their plans for 2019 and beyond. It is, in fact, a technology that everyone else calls "LTE-A" or LTE Advanced.
AT&T will expand its deal with Magic Leap - a company building augmented reality goggles - to include business solutions in addition to consumer offerings.
Not to be left out, Sprint also chimed in and took shots at AT&T.