Instagram made a big update to the app Thursday that alters the way users can see posts on their feeds completely.
Adam Mosseri, who heads Instagram for Facebook, tweeted that the new design was "a test that went to a few orders of magnitude more people than intended". Back in October, Instagram had been testing the feature in the Explore section. As part of the new navigation system, Instagram users will now just have to slide from the left or right side of the screen to move up and down the feed in the form of a horizontal format.
Shortly after, Instagram retracted this update and said that it was "accidentally" rolled out due to a bug.
The feature looks to be rolling out for the iOS users soon and internet it already up in arms about this latest change.
Snap's stock is down almost 70 percent for the year, while Facebook's stock is down 32 percent.
Instagram shocked users today by changing the way people view their feed. Some reports claim that after the huge success of the stories feature Instagram believed that users might like the news feed work in a similar manner too.
A message notifying users of the difference is appearing in the app. The feed movement was slower because you could only go through one single post at a time.
Veteran users definitely did not take kindly to this update. Within an hour, Instagram rolled back the update, so users are able to get back to their vertical scrolling. Twitter and Instagram were filled with outrage posts and memes in a matter of minutes.
Mosseri confirmed that the update should be cleared for everyone, and to just restart your app if you were still seeing it.
On Twitter, Instagram's official account put the update down to a "bug".
The change trended under the #instagramupdate hashtag on Twitter, accompanied by mostly negative comments. "We apologize for any confusion", a spokesman told TechCrunch.