Two plaintiffs, who are now seeking class-action status, have filed a lawsuit against Apple in the US District Court of Northern California, alleging that the Cupertino company lied about the screen sizes and pixel counts in the iPhone X, iPhone XS, and iPhone XS Max smartphones, CNET is reporting.
The "missing pixels" referred to here are those that are accounted for by the notch at the screen.
Lawsuit filed against Apple alleging it lied about display specs in iPhone X series
You may recall how Apple was sued earlier in the United States as well, where class action suits accused the company of slowing down the older models of iPhones due to an update of its software. The Apple website is "misleading" in the way it presents the new 2018 iPhones, according to the filed documents.
Additionally, the complainant said that iPhone 8 Plus is a better and superior device as compared to iPhone X and the latest flagship models. Apple iPhone XS, iPhone XR Sales Could Be Banned in China, As Qualcomm Urges Chinese Courts to Act on Patent Violation. As some pointed out earlier this year, the partly black backgrounds that Apple chose for its iPhone XS and XS Max in marketing materials and on displays essentially made the notch disappear. One diagram shows that the screen of the iPhone X, advertised to be 1125 pixels in length, is short 120 pixels because Apple counted a notch at the top of the screen as containing pixels.
Whilst it's unclear what the final result may be, it's notably the first time Apple's iPhone promotional images have been legally slammed, despite being leaked several weeks ahead of launch by tech commentators.
This means the iPhones aren't "all screen" as marketed, according to the 55-page complaint; the screen on the iPhone X is advertised as being 5.8in, but the plaintiffs claim that the screen is actually "only about 5.6875in". The suit alleges that Apple is falsely marketing the new line of iPhones as "all screen".