Any studio would love to replicate that kind of success, and it looks like Marvel is taking steps to attempt to catch lightning in a bottle again. Shang-Chi's own series, Master of Kung-Fu, lasted 125 issues and almost ten years.
Deadline reports that Marvel Studios is fast-tracking an adaptation of the Shang-Chi comics character for a feature film franchise, which will mark the studio's first Asian protagonist. Callaham has writing credits on The Expendables, Godzilla, and Zombieland 2, but he's also written for cinematic superheroes: he's on Wonder Woman 1984 and he's been hired to write the script for Spider-Man: Into the Spider-Verse 2.
Deadline's report goes on to specify that Callaham's screenplay will modernize the character, a move created to "avoid stereotypes that many comic characters of that era were saddled with".
Shang-Chi in the comics was launched alongside the rise of films like Enter the Dragon, and meant to capitalize on that success.
Are you excited about the potential for a Shang-Chi film? His father, a powerful mastermind set on global domination, has him raised in a compound where he is trained in martial arts until he is ready to go out into the world to do his father's bidding. The Fu Manchu connection, however, was eventually retconned when Marvel lost the rights to that character and it was revealed that "Fu Manchu" was an alias for Shang-Chi's real father, the sorcerer Zhang Zu.
Anyway, this is all very exciting news, and we're very curious to see how Shang-Chi will fit in with the rest of the already-established MCU (and, indeed, what role the character will play there following the events of the forthcoming sequel to Avengers: Infinity War).