Black Friday's origin story is shrouded in mystery, with numerous competing myths circulating around the internet. If it does mark down devices, we suspect you'll find better deals at other retailers, including Walmart and Target, both of which are offering sales on the iPad and other devices in the United States this Black Friday.
The investigation analysed deals at leading retailers Currys PC World, Amazon, John Lewis and Argos, finding that nearly half (46%) of products on offer were sold for less in the six months following Black Friday (Dec 2017 to May 2018). Count us in. You can grab this HP Pavilion notebook for $330 off starting on Thanksgiving at Staples.com or at a starting on Black Friday.
87% of the products were the same price or cheaper than their Black Friday price at other times of the year.
For example, an LG brand 60in 4K TV was advertised at £799 by Amazon on Black Friday.
Amazon said its Black Friday deals represented "millions of pounds of savings" for customers. But if it's the very lowest price you're after, and you're not in a hurry, it may be worth holding off.
Although there are some bargains out there, Which? advised shoppers to do some research before rushing out to buy on Black Friday.
"For example, a 60" 4K TV, was advertised at £799 by Amazon on Black Friday previous year but this wasn't actually its cheapest price.
Check in with NewEgg's Black Friday 2018 hub for new deals throughout the week. It was £50 cheaper on at least 62 occasions after the sales event.
A Sony Cybershot Superzoom compact camera was advertised as £189 with a claimed saving of £10 on Black Friday by Currys PC World. This means that when competitors run promotions its prices are lowered to match them.
Apple a few days ago posted its 2018 holiday gift guide on its website, although there was nothing in it that even came close to resembling a Black Friday sale.
An Argos spokesperson said: "During Black Friday our customers benefit from a huge range of deals on a wide range of products, all at the same time". This does not exclude these products from other promotions'.
The rise of online shopping means the number of customers in stores on Black Friday will be down by 3.7 per cent on the same day a year ago, according to analysts.
Sign up to your favourite retailers' newsletters for inside tips, or check their social media pages ahead of the sales for any clues or hints to what will be on offer.
Yet, many popular products, like fitness trackers and kettles, didn't show a clear trend - making the best time to buy them, whenever there's a good discount.
We used our data to try to determine the best time of year to buy popular products.
Don't panic - Don't worry about missing out on a good offer as the research has revealed that you could be better off waiting until after Black Friday anyway. Of the products listed above, all were lower in price during December and January when compared to Black Friday. Again, it typically doesn't do much for Black Friday - let alone Cyber Monday - so it'll be interesting to see what it has planned this year.
There are some also good gaming hardware deals! This includes Amazon, which have a tonne of video games on offer at reduced prices.