It plans to offer mobile-only subscription at $2-5 every month in the emerging markets. The plan has been put to test by the streaming giant in Malaysia for now, where it reportedly has over 1,32,000 users.
For RM17 (approximately $4) per month, Malaysians can now have access to Netflix's library of movies and series. If the reduced fee mobile-only subscription is an overseas success - a spokesperson confirmed trials are "running in a few countries" - it's only a matter of time before it hits the United States. The company stopped short, however, of saying how widespread the service is and what it hopes to achieve. Bear in mind; the new Mobile-only plan only supports same as what Basic plan now is offering. It's also clearly an attempt to better compete with alternative services that cost far less than Netflix's typical $8-$10 subscription plans. Netflix has also realised that to gain next set of users and boost sales, it has to experiment with its prices.
Netflix did not immediately respond to a Fortune request for comment on the mobile-only package. Similarly like the mobile version, Netflix's basic plan displays standard definition and one screen at a time.
Priced at RM 17 per month, the option for the new plan does not appear when you browse Netflix website using the internet browser on your PC.
According to Reuters Netflix is trialling a mobile-only subs plan in Malaysia priced at roughly half its current basic plan in the country.
There is a caveat to this mobile plan: you will only be able to stream in standard definition and it looks like streaming to a larger screen is disabled.
"Leaving prices where they are, we are a very premium service", Netflix's vice president of product Todd Yellin told Bloomberg. "We may not ever roll out the features or elements included in a test".
"More than half of Asian content hours viewed on Netflix this year are viewed outside the region", Mr. Sarandos said in a presentation during the conference.