At first glance, the "anchor" appears to be an ordinary looking man, with the voice, facial expressions and movements of a real person.
Sogou, a Chinese search engine, was involved in the system's development.
China's state run press agency, Xinhua, just launched its first artificial intelligence (AI) anchors at the ongoing fifth World Internet Conference in east China's Zhejiang Province. News reports are fed into the system uninterrupted, meaning these newsreaders could theoretically operate 24-7.
The agency points out that they may be particularly useful for disseminating breaking news reports in a timely manner.
'Hello everyone, I am an English Artificial Intelligence Anchor.
China's state-controlled news broadcasters have always been considered somewhat robotic in their daily recitation of pro-government propaganda and a pair of new presenters will do little to dispel that view. "I look forward to bringing you the brand new news experiences". Both were modeled on real presenters, with one who speaks Chinese and another who speaks English.
At the internet summit, Sogou marketing staff said it wasn't clear when the technology would actually go into use, but crowds gathered nonetheless to take selfies with the digital anchor and Qiu himself who was at the event.
The idea behind an AI newsreader is that news can be delivered 24/7 without suffering spiralling production costs.
He explained: "It's quite hard to watch for more than a few minutes".
The developments came after China published its "Next Generation Artificial Intelligence (AI) Development Plan" a year ago, which stipulates that the country should ultimately become the world leader in AI by 2030. It's very flat, very single-paced, it's not got rhythm, pace or emphasis.
"The problem is that it could be very boring".