The right to security - "security is foundational to trust", Cook said, and users needed to be confident that their information would not be misused by the data industrial complex.
Mr Cook said, referring to his competitors.
Cook said he considers the collection of personal information by companies a form of "surveillance". U.S. tech firms have largely opposed this law as they feel it makes data processing too hard, and the definition of what constitutes personal data goes too far.
Cook also gave a strong endorsement of Europe's strict GDPR privacy regulations that came into effect this May, and called for similar United States privacy laws be enacted at a federal level, noting momentum for better privacy laws in New Zealand, Singapore, and Brazil. This means that Apple is not looking to collect user information and sell it to the highest bidder like some other companies.
'Anything less is a sham, ' Cook told the International Conference of Data Protection and Privacy Commissioners.
"We should celebrate the transformative work of the European institutions tasked with the successful implementation of the GDPR".
"It is time for the rest of the world, including my home country, to follow your lead".
Cook has a track record of advocating for privacy and has placed a major emphasis on protecting Apple customer data-ranging from a commitment to not making money from customer data, to refusing to help law enforcement agencies with unlocking iPhones.
"Users should always know what data is being collected and what it is being collected for", he said.
The conference featured brief video comments from the Facebook chairman, Mark Zuckerberg, and Google CEO, Sundar Pichai, asserting various steps they are taking to give users greater protection, in moves observers saw as a jostling by tech giants to curry favor in Europe as regulators intensify their scrutiny.
"We need to ask whether our moral compass been suspended in the drive for scale and innovation", he said. The firm worked with Facebook to gain a vast amount of personal information about users and their friends through a personality quiz. In particular, Cook has publicly criticized Facebook's business model, arguing it depends on building out detailed profiles of users in order to target advertisements. And we're building a tool so people can clear their history of all browsing activity off Facebook'. A lot of these users are in the USA and have also been targeted by Russians during the various elections since 2016.
Another scandal followed months later.
The right to have personal data that has been collected minimized or anonymized.