Fury dismissed suggestions he was the "challenger" to Wilder, before igniting the growing tension between them by getting out of his seat and demanding the American join him for a "body spar".
WBC champion Wilder and former WBA Super, WBO, IBO and Ring Magazine heavyweight champion Fury were in the United Kingdom capital today to launch their 1 December mega-fight which will be held at the Staples Centre in LA.
"Hey Joshua, me and Fury have got this thing going on to see who is the biggest and baddest in the world, to see who is champion, one face, one name, something you was too coward to do", Wilder said on ITV's Good Morning Britain on Monday. A huge elephant who is the heavyweight champion of the world and has just knocked out his mandatory challenger Alexander Povetkin the other week.
"This is two champions colliding, equal rights, rephrase and start again". That means I'm the best of the best, the elite champion. I'll punch your face in. If we fought 30 times I'd win 30 times, that's how confident I am of beating Deontay Wilder.
A press conference in London, England, kicked-off proceedings and the press conference didn't disappoint.
Fury taunted Wilder, calling him a "bottle job", and added: "You think this is a game?" I've never been as quick, I've never been as powerful, I've never been as explosive.
"No, I don't think you done", Wilder told Fury.
The 32-year-old Wilder (40-0, 39 KOs) will be by far Fury's toughest opponent since he beat the retired Klitschko (64-5, 53 KOs). "I want to give you guys what you want to see". You've got power then, let me feel that power boy.
"It's what I do, prove people wrong".
However, despite it not being the main reason for his television appearance, it did not stop Wilder from having a dig at Joshua in a wholehearted rant, which had him staring directly into the camera and directing his message firmly at the British star.
"He's got two months to get ready, he lost a lot of weight; he's got to lose a little more". You've been talking about this for years.
"Are you for real?" he said in astonishment of the Fury tirade.
"I'm No.1 for sure. I can not wait. I'll be the champion to beat".