Aurora spokeswoman Heather MacGregor said her company "has expressed specific interest in the infused-beverage space and we intend to enter that market". The new beverages will be pegged to drinkers who suffer with inflammation, pain or cramping.
Coca-Cola Co. says it's monitoring the nascent industry and is interested in drinks infused with CBD - the non-psychoactive ingredient in marijuana that treats pain but doesn't get you high.
In response to our inquiry, a spokesperson for Coca-Cola directed us to the company's existing public statement and declined to issue any confirmation, clarification, or denial of existing reports about purported talks with Aurora. But the iconic soft drink producer is "closely watching the growth of non-psychoactive CBD (cannabidiol) as an ingredient in functional wellness beverages around the world". There are no guarantees of any deal between Aurora and Coca-Cola, according to the report.
Marijuana becomes legal across Canada on October 17. That's a non-psychoactive ingredient derived from marijuana. "No decisions have been made at this time", Coke added.
Coke's interest is another indication of the growing acceptance of cannabis by established companies and of the importance of Canada to the development of those businesses.