The leak, discovered in new product page listings of the Apple.com sitemap by the site All Things How, appears to confirm the three new phones will be called the iPhone XS, XS Max and iPhone XR. Let us know in the comments down below! Dubbed as the "low-cost" iPhone, Apple's new smartphone will be available for a starting price of Rs 76,900 and goes up to Rs 91,000 for the top-end model.
The iPhone Xs is at last official - alongside the iPhone Xs Max and iPhone XR, and despite all the secrecy and speculation, it's much as everyone expected it to be.
The XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera - just like the iPhone X. Apple used older LCD screen technology and aluminum, rather than stainless steel, edges.
"I am going to go out on a limb and say the XR is going to become Apple's top-selling iPhone", said analyst Patrick Moorhead of Moor Insights. Likewise, buyers will have to shell to Rs. 1,09,900, Rs. 1,24,900, and Rs. 1,44,900 for the 64GB, 256GB, and 512GB storage options of the iPhone XS Max, respectively.
Xs Max will be more expensive, starting from £1,099. The story has also been updated to correct the history of Apple's GiveBack recycling program; it was highlighted at Wednesday's event but is not a new program.
The iPhone XS will start at $999 and the iPhone XS Max will start at $1099.
Like the regular Retina display found in other iPhones, the Liquid Retina Display relies on a higher level of pixels-per-inch to create a paper-like screen effect where pixels are not visible to the naked eye. Indeed, even Apple executives remarked that the iPhone SE was markedly more popular than they initially anticipated when the device first launched back in March of 2016.
The XS has the exact same look and dimensions as the original iPhone X, while the Max is a plus-size variant with a 6.5-inch display.
The Apple Watch Series 4 will be available to order from Friday 14 September.
And Apple didn't stop at one iPhone this year: you'll have to choose between the Xs, the Xs Max (the Xs' bigger brother) and the confusingly named iPhone XR - a cheaper option if you don't fancy dipping into your rainy-day fund.
A12 Bionic, it is claimed, is 15% faster than A11 processor, 50% more efficient, and provides a 50% boost to graphics performance.
FYI, the iPhone XS is on the left of the graphic and the iPhone XS Max is on the right. It's also updating the portrait mode feature so users can fine-tune each image. Now Apple is making the core features available on a range of devices that appeal to different budgets.