Meanwhile, the percentage of people who said they couldn't imagine living without Nike dropped from 33 percent to 24 percent.
"It's nearly as if they're ashamed of America and I personally think it's one of the dumbest marketing decisions I've seen come down the pipe lately", he stated.
The move drew both intense praise and disgust from critics and supporters of Kaepernick, who took a knee during the playing of the national anthem before an NFL game nearly two years ago in protest of police brutality in America. Last fall, Trump called for any "son of a bitch" who did not stand for the anthem to be fired, and he has been highly critical of Nike's new ad this month.
Market research shows that 46 percent of Nike customers have a positive view of Kaepernick, compared to 34 percent of all Americans.
In a memo sent last Wednesday, the mayor of Kenner wrote to Chad Pitfield, the director of the city's recreation department, instructing him to not buy any Nike products. The polarizing ad resulted in more than $43 million worth of media exposure gained within the first 24 hours, according to Apex Marketing Group, and Time's Gina Martinez reports the apparel company has seen a 31% boost in online sales since the start of the campaign.
Quinnipiac University on Thursday released a poll of over 1,000 USA voters nationwide, asking participants whether they approve or disapprove of NFL players kneeling during the national anthem before games.
"It was such a kick in the nuts to racists", Ruffin said, "they're going to have to take a knee."Seventy-seven percent of black voters and 48 percent of Hispanic voterss say they support the protests. They were reached by landline or cellphone by a live interviewer.