The "take a knee" protests, which caught on with other National Football League players and spread to athletes in other sports, were viewed by some (including President Trump) as unpatriotic and disrespectful to veterans.
This week, Nike revealed it made Kaepernick the face of its campaign.
MORE: Good for business?
Milstead said he believes Kaepernick "is entitled" to his opinion about law enforcement and what he wants to do during the national anthem, but he also believes "in the notability of policing and I believe you respect the flag and stand for the national anthem".
The College of the Ozarks, based in Point Lookout, chose to cut ties with Nike just days after the Oregon-based company unveiled the new campaign featuring the controversial football player, according to The Associated Press. I wonder if they had any idea that it would be this way? Golden State Warriors forward Andre Iguodala spoke about what it means to have the ad in national television and the power to convey the message through Kaepernick's narration.
President Trump, a critic of protests during the anthem, tweeted Friday, "What was Nike thinking?".
The relationship began in the 1980s, when Nike, Adidas, Reebok and Converse became staples of black fashion, and African-American youth sought to emulate the stars of the day, like Jordan, Run-DMC and other figures associated with the burgeoning hip-hop culture.
During the interview, Falwell told USA Today he didn't know the exact terms of the deal with Nike and what would justify termination. The demographic mix also suggest outsize support for Kaepernick's actions.
The College of the Ozarks said it would "choose its country over company" by terminating its Nike sponsorship deal and removing all Nike-branded athletic equipment or uniforms, according to a report by Kansas City ABC affiliate KMBC.