"They had other races but no Asians so we felt like it was our duty to put ourselves up there". They snuck it into the restaurant and hung it up on that wall, and it has been there for 54 days.
But getting the poster into the McDonald's and on the wall took some planning and chicanery, which began with a trip to a local thrift store. This week, they finally showed the world their culture-jamming masterpiece-an image of themselves eating beneath a poster of themselves eating, as though they'd always been at this McDonald's, a couple of non-insane, corporeal Jacks Nicholson.
Two friends wanted to see more Asian representation in McDonald's ads.
From the video, it didn't look like they even noticed.
The pair took photos of themselves walking and holding McDonald's food - for Toledo, a burger; and Maravilla, an order of fries - in a location similar to the backdrops of the posters already hanging in the restaurant.
It's unclear at this time whether the poster will stay up in the restaurant.
So far, McDonald's has not responded to a request for a statement but the friends have high hopes for their response.
Maravilla hopes maybe he'll have a future in modeling for McDonald's campaigns.
'We take pride in highlighting diversity in every aspect of our restaurants, ' the company said. "We applaud these students" creativity and hope to see them in our restaurants again soon'.
In a YouTube video about the making of the prank, Maravilla says it was really about representation and inspired by the lack of posters in the McDonald's featuring Asian-Americans. "It would be, like, a dream come true", Maravilla told KHOU 11.