A hurricane warning was put into effect for the area stretching from the mouth of the Pearl River in MS to the Alabama-Florida border.
New Orleans Mayor LaToya Cantrell issued a voluntary evacuation notice for areas outside of the New Orleans levee system ahead of Tropical Storm Gordon. No impacts from the system are expected for eastern Carolina.
Tropical Storm Florence is moving quickly west and has strengthened slightly but still poses no threat to land.
The latest storm of the Atlantic hurricane season has formed near south Florida.
In southern Alabama, southern MS, and Louisiana, rain totals are predicted at 4 to 6 inches through Thursday, with up to 8 inches (20 centimetres) in some areas.
The storm left many businesses on Florida's Gulf Coast feeling shortchanged by the holiday weekend.
In the meantime, the tropical storm is pelting south Florida, the Florida Keys with heavy rain and wind.
Authorities across the Gulf Coast urged people to stay out of the water - warnings that beach lovers like Cameron Armstrong and Matthew Ewbanks ignored on their visit to Gulf Shores on the Alabama Gulf Coast.
Tropical Storm Gordon is continuing its push toward the northern Gulf Coast.
Highest winds were 50 miles per hour, but Hurricane Center forecasters said Gordon showed signs of becoming better organized and would likely strengthen. If the tropical wave were to develop into a tropical storm, it would be named Gordon.
The Mobile office of the National Weather Service, in a statement issued shortly before 11 a.m., said Gordon would likely produce flash flooding and possible coastal surge as the storm passes.
A storm surge warning was in effect for the area between Shell Beach, Louisiana, and Dauphin Island, Alabama, with predicted heights of up to 3-5 ft if the peak surge coincides with high tide. A rip current risk warning is in effect from 8am Sunday through Monday evening. The storm is moving at 35 miles per hour to the northwest.
While specifics on storm surge, possible wind damage and flooding aren't real clear just yet, most of Florida's peninsula is unlikely to experience significant impacts from Tropical Storm Gordon. The area of greatest risk Monday night will shift to the west coast of Florida from Tampa to Fort Meyers as Tropical Storm Gordon begins to pull away.