However, BBC reported yesterday that although Watch is often portrayed as a rival to Google's YouTube, Netflix, Amazon Video, BBC iPlayer and Facebook's own Instagram TV, Watch has had niche appeal in its first year in the United States, as about three quarters of respondents said they had either never heard of it or never used it.
Watch aims to compete with YouTube, cable TV channels and even online video streaming services like Netflix, Amazon Video, and Facebook's own Instagram TV. It called Watch a "new platform for shows" in 2017.
Facebook's Watch is now available worldwide. It comes despite claims that the feature has fallen flat in the U.S., with many users ignoring. Ad breaks are now available to eligible content creators in the U.S., UK, Ireland, New Zealand, and Australia, Facebook announced.
Simo said publishers were making "meaningful revenues" from its automated video advertising system on the platform, which has featured shows such as beauty mogul Huda Kattan's "Huda Boss" and live "Major League Baseball" games. It also offers categories like "Most Talked About", "What's Making People Laugh" and "What Friends Are Watching". Another study also found out that Watch shows struggled to retain audience.
Designed for publishers and creators to help them create and manage their video content, the Creators Studio tool also includes new loyalty insights with follower metrics, returning viewer data and time watched (separated into three-second views, one-minute views and completed views). That might seem a little stingy at first, but Facebook Watch potentially gives them access to an audience some 1.5 billion-strong. When you go to it, you'll see the Watchlist, where Facebook will collect recently-uploaded videos from the creators you've chosen to follow. Customize this section by following more Pages or removing Pages from your follow list within Watch.